Aavin procurement price rises again to Rs 44

Business Standard reported that Vijay announced another Aavin milk-procurement price increase, taking the rate from Rs 41 to Rs 44 per litre after an earlier move from Rs 38 to Rs 41. The report estimated the additional fiscal impact at about Rs 60 crore per month and Rs 720 crore annually. TVK Tracker marks the item as announced movement in the dairy-support file because procurement-price changes can directly affect milk producers but still require cooperative-level implementation records. The important checks are the formal Aavin circular, effective date, whether producer payments actually reflect the new rate, arrears or delayed-payment data, procurement volume, impact on retail milk pricing, budget support, and whether small producers benefit evenly across districts. It also matters for finance tracking because recurring subsidy or procurement commitments add to the state's annual expenditure profile.